Retail Lighting & Lighting
Control Solutions

Impacting the way we socialize and spend with advanced
lighting technology and design.


 

Configure a Retail lighting solution

 

Lighting can have a direct impact on our mood – after all, 80 per cent of the sensory information the brain receives comes from our eyes.


With a strong link between lighting and the way we feel, retailers can use lighting to substantially impact our subconscious, and subsequent browsing and purchasing behavior.

Some differences in retail lighting are obvious - a teenage clothing store, for instance, would have a brighter and flashier lighting scheme than a high-end homewares store. Some adjustments in lighting however are much subtler – for instance, lighting with higher than normal CRI (Colour Rendering Index) in a supermarket can make meat and seafood look fresher, apples look redder, and asparagus look younger and greener.

Retail displays in clothing, jewelry and homewares stores are most effective when they are carefully designed. The wrong kind of lighting can turn buyers off, or negatively impact the time they spend browsing. The potential impact on a retailer’s bottom line can be substantial, so it is vital to specify specialty retail lighting that has been developed with the consumer and their purchasing habits in mind.

 


 

From signage to shopfront, right through to displays and fitting rooms – each and every lighting element has the potential to impact both the customer’s experience and the retailer’s bottom line.


 

Lighting Controls
More than just a lighting supplier, we are your total lighting solutions partner including lamps and controls. Our cutting edge control technology puts you ahead of the pack.

 
 

 

How it all comes together for you

 

   

Lighting Design Service

A 15-strong team of highly qualified, expert Lighting Designers deliver your designs quickly and accurately.
 
   

Quality Assurance Procedures

Comprehensive quality and compliance testing by both Gerard Lighting and our global component suppliers.

 
   

Project Management

A team of 40+ dedicated to efficiently managing your project through design, quote, order and delivery.
 
   

Technical Support

Call out our dedicated team of technical experts on 1300 289 186 who are there to resolve your enquiries fast.
 
   

Tailored Solutions

Local engineers tailor products to suit your specific needs, through a sophisticated development process.
 
   

National Distribution Network

Fast, efficient delivery through Australia & New Zealand.
 

 

To discuss your next project, contact your local Gerard Lighting representative or our Customer Care team