Lighting can have a direct impact on our mood – after all, 80 per cent of the sensory information the brain receives comes from our eyes.
With a strong link between lighting and the way we feel, retailers can use lighting to substantially impact our subconscious, and subsequent browsing and purchasing behavior.
Some differences in retail lighting are obvious - a teenage clothing store, for instance, would have a brighter and flashier lighting scheme than a high-end homewares store. Some adjustments in lighting however are much subtler – for instance, lighting with higher than normal CRI (Colour Rendering Index) in a supermarket can make meat and seafood look fresher, apples look redder, and asparagus look younger and greener.
Retail displays in clothing, jewelry and homewares stores are most effective when they are carefully designed. The wrong kind of lighting can turn buyers off, or negatively impact the time they spend browsing. The potential impact on a retailer’s bottom line can be substantial, so it is vital to specify specialty retail lighting that has been developed with the consumer and their purchasing habits in mind.